This is the fastest business model I have ever seen to clear inventory. A clothing store owner sold all the inventory in the end of the year. How did he do it?
He held a lottery in a department store. Consumers only needed to pay 100US dollars to participate in the lottery, and the first prize was an electric car worth 5000US dollars. 100 people as a group would participate in the lottery. Among these 100 people, only one person could win the first prize. And how about the other 99 people ? The merchant gave each of them a 200US-dollar coupon that could be used in the department store, as well as a coat priced at 150US dollars. Consumers, therefore, could hardly say no to such an offer. They spent 100US dollars and got a chance to win the first prize. Even if they didn’t, they would not lose money. They got a 150US-dollar jacket and a 200US-dollar coupon. This event, therefore, drew numerous people.